Brad started his career in design and production working across a variety of media, before moving into strategy and account leadership.

With more than 15 years of consumer package and retail design experience, Brad has touched many well-known brands such as Philip Morris, Disney, Kellogg’s, McDonald’s, Coca-Cola, Wrigley and more.

Known for his retail innovation and knowledge of digital merchandising systems, Brad has supported the launch and rollout of various large-scale initiatives for both U.S and Global clients. As retail project lead for McDonald’s Digital McCafé rollout, he led the largest and most advanced QSR media system project in history – more than 12,600 units nationwide.

He currently heads up integration, promotions and retail marketing efforts for both the Newell Rubbermaid and U.S. Cellular accounts. He also supports strategic initiatives linking product innovation and design.

When not working, Brad enjoys family time, the outdoors and catching a good sci-fi flick. He remains active as a designer and B/W photographer when time allows.

Until riding a bike around Chicago or making panini will send his children to college, Chris will continue to pursue his other passion: Developing memorable, highly effective, award-winning marketing campaigns.

Fluent across off-line, on-line and retail communications, Chris is inspired by today’s challenge to seamlessly unite these points of contact.

Prior to Trisect, Chris was an SVP Group Creative Director at Y&R Chicago, where he led integrated campaign development for clients as varied as Sears, Dave & Buster’s, Hilton, and The American Red Cross. Prior to Y&R, Chris was an SVP Group Creative Director at Arc Worldwide/Leo Burnett, where he led the charge on major new business wins for Visa, Capital One and Norton Software.

While career highlights include a trip to the Grammy Awards and a visit to Skywalker Ranch, Chris is most proud of his VERB Yellowball campaign against childhood obesity — the winner of three Cannes Lions.

Dick has over 25 years of marketing experience, both on the client and agency sides. He launched Trisect in 2005 with the belief that a nimble, creatively focused agency is uniquely positioned to respond to the ever-evolving needs of clients. Prior to Trisect, Dick was CEO of Arc Worldwide-North America, CEO of Frankel, and Global Discipline Lead for Shopper Marketing at Arc Worldwide. He has hands-on leadership experience with many world-famous brands and is a sought-after speaker worldwide on Shopper Marketing and “Hand-Raiser” Marketing. Dick loves the agency business and marketing, and has very firm ideas and convictions concerning the future of both.

When not at work, Dick most enjoys spending time with his wife and six sons…all of whom wish he was funnier and could run faster.

Gary has extensive experience managing digital studios, agency workflow, print production and sourcing in support of integrated marketing programs. He has been instrumental in the assembly of Trisect’s studio and production capabilities, making it possible for the company to expand its existing relationships and take on new, large, tier one clients. Under his guidance, Trisect has assembled a highly scalable platform to support its future growth.

Prior to joining Trisect, Gary had leadership roles at G2, iLeo and Frankel.

As Jennie can attest, every good career in marketing starts in commercial real estate. It’s only logical. Jennie cut her teeth in the real world managing over 3 million square feet of office space at a commercial real estate company before joining Frankel & Co. as an Assistant Account Executive on the McDonald’s business. As
Frankel became Arc, Jennie continued her tenure working on new product introductions for McDonald’s, the Herbal Essences shopper marketing business on the P&G team and the Miller Lite promotions work on the Miller/Coors team. Jennie also served in a cross-agency function as the Director of Pitch Management on the New Business team across both Arc Worldwide and Leo Burnett.

Upon joining Trisect in 2009, Jennie began to lead the Kimberly-Clark business and worked with that team to grow the business from project based to an AOR relationship across three brands. Jennie maintains that role today and runs all aspects of the Kimberly-Clark business. In addition, Jennie is responsible for the agency’s Business Development function and leads the team that manages all new business, agency growth and MarCom efforts.

Jennie holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Bucknell University in Lewisburg, PA. A loyal Maryland native, Jennie and her husband are teaching their son the finer points of the Midwest, while never forgetting those East Coast roots.

You might think an educational background in philosophy ill-­suited for a career in agency finance and operations, but Jeremy will argue otherwise. What better preparation for keeping the agency running efficiently and profitably than a few years spent studying critical thinking and problem solving?

After finishing a Masters thesis on modern physics and free will, Jeremy went into the ranks as a Financial Coordinator at Frankel, working his way up to VP Client Finance at Arc Worldwide. Next was a stint at Edelman, as a key player in driving better process, reporting, and financial management through a global business process re-­engineering. At Trisect, he is responsible for overseeing the finance, accounting, IT, and operations functions.

Outside of work, Jeremy is a proud father of three boys, and actively involved in scouts and coaching sports. On his own time, he's an avid adventure racer, having
completed 20+ multisport races from six hours to three days in length.

Kevin spent the first 29 years of life avoiding the “real world” – working a variety of eclectic jobs (munitions ordinance specialist, night porter, visiting lecturer, psychiatric technician, research drone) between bouts of academic life. Eventually, haunted by student loan creditors, he finally settled on an actual career: strategy and insights in advertising and marketing.

Starting in research at Leo Burnett, Kevin eventually moved to planning, while passing through LBWorks and Arc Worldwide – working on and leading brand, promotional, digital, and retail strategy for brands such as Delta Airlines, Hallmark, Earthlink and McDonald’s. Along the way, “Dr. Gilbert” managed to accumulate an alphabet soup of degrees that sometimes confuses even him – a BS in Radio/TV/Film & Psychology from ISU, an MS in I/O Psychology from Purdue, and finally, his Ph.D. in Social Psychology from Loyola. Personally, he enjoys motorcycles, poker and travelling to exotic locales with his wife, Rachel.

From triple scoop root beer floats to the Star Wars trilogy, Martin believes good things come in threes. His pursuit of three continues at Trisect where he leads integrated marketing campaigns for brands such as Slim Jim, Orville Redenbacher’s, Marie Callender’s and uni-ball.

Martin has 20 years of experience developing brand-building, promotional, digital and retail ideas for some of the world’s most successful companies. His achievements include iconic work for United Airlines, launching the new Total Rewards customer loyalty program for Harrah’s Entertainment, innovative retail for Miller Brewing and rebranding Norton Security Software.

An expert in leveraging sports and entertainment sponsorships, Martin has directed programs involving the U.S. Olympic Team, Chicago Cubs, World Cup Soccer and more. His campaigns have been recognized for effectiveness and creativity with Clio, Effie and Globes awards. Martin’s motto: brands that last put ideas first.

Matt has a passion for working with teams of talented people to reinvent how we tell brand stories for our clients. He believes the greatest aspect of this business is the opportunity to be surrounded by others who are energetic, avid storytellers.

As the EVP, Director of Digital Integration at Trisect, he spearheads digital thought-leadership, collaborating with all departments and disciplines to develop and execute digitally-focused, integrated platforms for our clients.

Before joining Trisect, Matt was the VP, Director of Creative Innovation for Y&R, where he worked across all accounts in the Chicago office and also collaborated on other WPP network projects.

Mel found her way to Chicago via Texas, Germany, Alabama, Kansas, Tennessee and Kentucky. The product of a military family, she passed through Austin just long enough to pick up a B.S. in Advertising, a love of Tex-Mex and a strong point of view that pale, freckled people like herself aren’t meant to live in a state with 105-degree temperatures.

Before arriving at Trisect, Mel was a VP, Associate Creative Director at Leo Burnett where she spent 11+ years honing her skills as a copywriter on a vast array of accounts, including Disney, Hallmark, Starbucks, the U.S. Army, PM, Kellogg’s and P+G.

Now, as VP, Group Creative Director, she leverages her deep well of consumer packaged-goods experience to oversee the creative output of our Kimberly-Clark business, including the Scott, Cottonelle and Viva brands.

When not talking toilet paper and paper towels, Mel’s usually talking food. She cooks up a competition-winning chili, a mean cherry pie and in her next life, owns a bakery.

On a side note, she'd like to point out that not all military brats are real brats.

Michelle was born on a warm, August night during the Perseids meteor shower. In her adult life, she still enjoys stargazing with Orion being her favorite constellation to find, followed by the Seven Sisters. She learned to navigate the sky growing up in rural Michigan where time was known to stand still and summer never seemed to end.

Michelle decided to trade in starry nights for city lights and began her career in Marketing and Advertising with an internship at MTV Networks in New York City. She then moved to Chicago (a little closer to home) and joined Leo Burnett where she worked on accounts such as Samsung, Kellogg’s, and McDonald’s. Eight years later, Michelle decided to move across town to Chicago’s West Loop where she joined Trisect.

Michelle holds a B.A. in Communications from Michigan State University and an MA in Organizational Psychology from the Chicago School of Professional Psychology.

If it has a surface, Paul will write on it. Over the past 15 years in marketing and advertising, he’s put his warped sense of language on everything from Old Style Beer to Kawasaki Motorcycles to McDonald’s Happy Meals to breathing new life into the original Cracker Jack prize. Inventing lyrical twists and turns along the way, he’s responsible for creating award-winning campaigns for global, blue chip clients as well as local Chicago non-profits.

He’s now turned his attention to developing the Trisect creative department with his signature warm, unexpected, creative approach and delivering unexpected results to all who enter our West Loop offices. Prior to joining Trisect, he was SVP, Creative Director at Arc Worldwide, where he led the development of innovative promotions for McDonald’s. He joined Arc from iLeo where he was ACD for the promotions and digital agency. Prior to iLeo, he was an ACD for Leo Burnett working on Morgan Stanley, Hallmark and GM. He also served as ACD at Frankel, working on Frito-Lay, USPS and VISA.

Paul is the self-proclaimed, unchallenged, unofficial Jenga champion of our office.

Ray Gottschalk is EVP, Managing Director West Coast for Trisect. He is responsible for developing new client opportunities and managing local operations for the agency’s Los Angeles office. In his role, Ray partners closely with Tom Stiefermann EVP, Planning & Strategy and the leader of Trisect’s cornerstone Kawasaki account based in Irvine CA.

Ray is a recognized expert in retail and consumer promotions. He has spent the last several years helping top brands develop ideas into powerful integrated platforms that create meaningful consumer engagement and drive business results. Ray is also known for building organizations by recruiting top talent and developing high performance teams.

Prior to joining Trisect, Ray was EVP, Managing Director for Alcone’s West Coast operations where he led the successful turnaround of its Irvine office culminating in its selection as PROMO Magazine’s 2010 Agency of the Year. Over eight years, Ray grew client relationships with brands such as Nestle, Frito Lay, Dreyer’s, LG, Logitech, WD40, Visa, Safeway, Mike’s Hard Lemonade, The UPS Store and The California Lottery.

Ray is also the former head of the Frankel/Publicis office in Irvine where he played a central role in the leadership team that grew its West Coast operation from 6 to over 100 people working on such major clients as Disney, ConAgra, Safeway and Avery Dennison.

Over this eighteen-year time frame, Gottschalk’s west coast based teams received frequent recognition including numerous Gold, Silver and Bronze REGGIE Awards.

A Chicago native and graduate of Northern Illinois University, Ray remains a diehard Cub’s fan. He now enjoys following them in the warm California sun, together with his wife, two daughters, and golden retriever.

Born in Southern California and raised in Colorado, Scott comes to Trisect from Albuquerque, Atlanta, Boulder, Cheyenne, Chicago, Dallas, Denver, Kansas City, Loveland, Riverside, San Diego, San Francisco, St. Louis (and a brief stay in the U.K.), in mostly alphabetical order. From a very young age, Scott not only drew a lot, but to the fascination of his parents drew odd things such as letters, logos and symbols, cementing his career path as a graphic designer and lover of all things typographic early on.

For 20 years he’s been executing retail, sales promotion and advertising design for the likes of Anheuser-Busch, Coca-Cola, Coors Brewing Co., Gatorade, McDonald’s, Miller Brewing and Upper Deck, among others.

When he’s not helping transform business into art, Scott can be found reading, working on personal projects, in a museum, at the movies, listening to music or riding something with two wheels – occasionally much too fast.

Known for her extensive background in integrated marketing, Soraya has brought strategic leadership to some of the world’s biggest brands: McDonald’s, Disney, Hallmark, State Farm, LensCrafters, Alberto Culver and Chicago Tribune.

A textbook “people person,” Soraya’s passion for understanding what makes people tick has been the driving force behind numerous award-winning campaigns at Leo Burnett, DDB and Arc. Whether it’s mass, retail, direct or digital, Soraya’s focus has been on developing programs that challenge the status quo, build brand loyalty and ultimately change behavior.

As an SVP, Group Account Director at Trisect, Soraya leads the ConAgra and DeVry and teams. In addition, she provides multicultural leadership and support to all Trisect clients.

Soraya is of Puerto Rican descent, enjoys playing the fiddle, and can be spotted playing the role of “Mommy” to her two amazing bambinos, Tommy and Liam.

While overseeing all facets of the agency, Tim continues to play an active role with clients. Known for his extensive background in retail strategy and shopper marketing, he has over 20 years of experience across a variety of leading brands and product categories.

Prior to joining Trisect, Tim was SVP, Director of Client Service at Young & Rubicam, where he led the agency’s cornerstone Sears account. At Arc Worldwide, he spearheaded the development and rollout of McDonald’s award-winning “Simple Bold” retail identity program. He began his career client-side in the CPG industry at Philip Morris and has also worked for Miller Brewing Company and Kellogg’s.

As one of the founding team members of Trisect, Tom’s role in the agency has evolved as the company has grown. Currently, he heads up overall business management for the Kawasaki account. Tom’s more than 20 years in the promotion industry have earned him a reputation for strategic insight and creative solutions to the challenges facing marketers.

Prior to joining Trisect, Tom was a principal at The Grand Group, an agency he co-founded and led for 10 years, and a VP-Group Creative Director at Frankel. He has led strategic planning and integrated marketing development for a variety of blue-chip clients including Kraft, Nestlé, Keebler, Dial, Kodak, FTD, Old Navy and Microsoft.

When he’s not working, Tom enjoys taking advantage of all the surf, sand and sun Southern California has to offer.

Tyler Jay was born on a full moon night in the high desert of Santa Fe, New Mexico. His time at the University of Arizona left him sharp as a cactus needle and eager to take on the film business in LA. His work on the sets of several feature films including “Spiderman,” “Matrix 2,” and “Zoolander” opened the door for his transition to working as a commercial director and producer for brands such as Australian Tourism, Gap and New Balance. A lady friend (now his wife) eventually convinced Tyler to relocate to Chicago where he became an agency producer at Leo Burnett and later a senior producer at DraftFCB. Some of this work includes overseeing the creative, execution and completion of 22 bid films for the Chicago Olympic 2016 Bid Committee. Tyler joined Trisect after working as an Executive Producer for Dictionary Films.

Tyler is incredibly proud of the great work we get to execute here at Trisect. The agency has produced many broadcast spots, web videos, and print ads for many of its clients including Cottonelle, DeVry, Scott Naturals, and Viva featuring Mike Rowe.