Nothing says refreshment likes mike’s. And nothing could have made our summer more refreshing than picking up some hard new assignments for mike’s hard lemonade company.
Following some “undercover” test projects led by our innovation team, we’re thrilled to reveal the launch of new mike’s “Shandy” and the machine behind the team, the mike’s “Shandymatic.”
This collaboration with the mike’s team led to a mobile app, digital video, innovative retail, on-premise activation, and the chance to share the power of 3 with some great new friends.
Cheers to a fruitful partnership.
1) Solid Bright Color Day.
The warmer weather brought out our colorful spirit, so we decided to have our first Solid Bright Color Day. Trisectors in the Chicago office dressed in a gradient of color to celebrate. For more photos, click here.
2) Volleyball Is Back.
Summertime means one thing…our Volleyball team is back! We recently headed back to North Beach to make a reputation for ourselves, one spike at a time. Take a look at some of us in action here.
3) We’re Cool!
We were recently voted as one of the Coolest Companies To Work For in Chicago by the O.C. Tanner Company. How, well…cool? Read more about it here.
It’s that time of year again — intern time. On Monday, we’ll welcome 12 fresh faces to the agency. This lucky dozen will spend the next few months doing very important stuff. You know…making sure coffee is always at arm’s length, doing the best Photoshop clip out jobs, providing printouts for meetings, and sourcing only the best stock photography, among other things.
Kidding aside, we’re looking forward to showing them the ropes of the ad industry. These 12 individuals were hand selected from an abundance of applications and we’re excited they’ll be spending the summer with us. We even hope to keep a few, as our program is intern-to-hire. At summer’s end, some lucky and talented individuals may join the ranks of Intern Alumni that include Lisa Ivy, Kyle Goethals and Kylie Spina (to name a few).
Check back to the People section of our website next week to learn a little more about each of our summer interns.
1) ConAgra Firing On All Cylinders.
The Trisect website is getting some exciting additions. We recently added a case study for the ConAgra Child Hunger Ends Here program. And soon, a case study for the Slim Jim Tribute to the Troops promotion will be posted – in the meantime, check out the video we created to support our PROMO Pro Awards submission.
Operation Slim Jim from TRIS3CT on Vimeo.
Evolving and executing these charitable programs over the past year has been an amazing experience and we can’t wait to do it all over again for 2014.
2) Creative Circus Visit.
Our Chief Idea Officer, Paul Kuzma, and Director of Human Resources, Michelle Burgess, recently visited Creative Circus in Atlanta. They spent the morning looking through some very impressive portfolios and then gave a presentation to students that touched on the importance of fearlessness, hydration and audience connection. These creatives-to-be got a valuable sneak peak at what it takes to make it in the ad industry.
3) Spring Cleaning.
A lot of exciting upgrades are being made to the Trisect Chicago office. We’re converting storage spaces into conference rooms, adding new furniture, and expanding the production area in preparation for additional printers. Last, but certainly not least, we’re creating a new and improved space for Jerry Rig down on the 2nd floor. Scheduled for completion June 30th, it will have three edit rooms, a conference room and a formal presentation room.
At this year’s Marketing to Women conference, Trisect’s Jennie Logan Purtell (SVP, Group Account Director) and Mel Routhier (VP, Group Creative Director) partnered with Huggies Brand Manager, Jennifer Nobui, to lead an insightful workshop focused on examining the changing roles of women in family households and the workforce. We’re honored to have been a part of this important event. Congrats to Jennie, Mel and Jennifer for delivering an amazing presentation. To request a copy of our presentation please email Erin Wilson (firstname.lastname@example.org).
Last Friday, eight amateur chefs woke up bright and early to make breakfast for the agency and vie for the title of IRON CH3F. From gloriously garnished Bloody Marys to decadent bread pudding, we enjoyed only the very best from these fierce competitors. In the end, Director of Digital Strategy and Development, Amy Rubin, sealed the win with her savory Buttermilk Biscuits with Andouille & Shrimp Gravy. Lou Feider and Doug Malcolm took 2nd and 3rd respectively. Photos from the event can be found on our Facebook page.
The annual Outstanding Merchandising Achievement (OMA) Awards recognize some of the most innovative and effective retail activations in market. This year, we’re proud to announce that some Trisect projects took home awards. Slim Jim displays won Gold and Bronze in the C-Store Retailer category and Kawasaki rode away with Bronze in the Services & Transportation category. Take a look at all the winners in POPAI’s creative gallery here and photos from the event here.
We’re thrilled to have recently been featured in Circulo Creativo. For those of you that don’t read Spanish, below is a translation:
What’s new at Trisect, recently named #3 best place to work by AdAge
Trisect just launched its second round of Hispanic/General Market integrated creative for the Scott Shared Values Program.
TV commercials launched on February 25th, soon to be followed by print in March. The program offers deals and rewards to those who sign up, including discounts on Scott products. These executions also highlight the brand’s core philosophy of giving consumers only what’s really important and not investing in anything that isn’t.
Trisect has also received several awards, including an ADDY for its General Market work for Scott Naturals. These are some of the factors that have led to an incredible growth for the agency in 2012, including the growth of its multicultural department.
1) And the awards go to….Trisect!
We are beyond excited to announce a couple of Trisect wins. Slim Jim got animated and helped us create the Slim Jim Gamer’s Ammo Belt that won a Bronze ADDY for Direct Marketing. We hit the road with Scott Naturals and won a Silver ADDY for Television with the Tube Commute spot. Keep an eye out for us at the awards reception.
2) Trisect takes a trip to TEDx Windy City.
A group of Trisectors headed to TEDxWindyCity to learn about Contrast. From reimaging waste to gender stereotypes to making a difference through tap dancing, there was a lot to be inspired about. Click on the picture below to see more shots from the event.
3) 2013 brings on the new hires.
Ray Gottschalk expands California operations as our new EVP, Managing Director of the LA office. He brings a history of building client relations and a passion for big ideas.
Jeremy Van Ek joins Trisect as our EVP of Finance & Operations. And with a background in philosophy, a master’s thesis on modern physics, and a side career in adventure racing, we’re happy to be along for the ride.
Matt Witt takes his place as EVP, Director of Digital Integration for Trisect. Matt will spearhead digital thought-leadership, collaborating with all departments and disciplines to develop and execute digitally focused, integrated platforms for our clients.
Look for them, and some more fresh faces, when we relaunch our People section soon.