30 Mar 2012Five Wrong Turns in Multicultural Marketing and How to Make Them Right,” describes strategic marketing that reflects the diverse cultural landscape of America. 2. Time For a Bigger Trophy Shelf. We don’t actually have one. But if we did, it would need an extension. This month, our Scott Naturals TV spot “Tube Empire” won a gold Addy, and our Uni-ball Cup of Misfit Pens promotion earned two bronze Addys, a bronze Reggie, a finalist nomination at the Effie Awards and a feature on Facebook Studio. As if that wasn’t enough, our founder Dick Thomas was inducted into the Chicago Area Entrepreneurship Hall of Fame. A job well done is thanks enough, but no one turns down a shiny desk statue. 3. Limited Edition 100th Employee “t” Shirt. We believe in real-time celebrations. So on the first day of work for our 100th employee, Melissa Victores, the agency got together for a little brouhaha. 100 employees is a huge milestone for our growing agency. And since it’s our people that got us here, we created a limited-edition shirt featuring every employee’s name. The little “t” symbolizes the small, scrappy, entrepreneurial spirit that has defined us since 2005.