30 Mar 2012
culture, people, work Comments Off
Here at TRIS3CT, we don’t mind hamming it up once in a while. (It’s what happens when you work across the street from a pork processing plant.) And this month, we have 3 things to brag about. 1. Never Lost in Translation. Chief Marketer recently published a story written by our very own Soraya Faber, Trisect’s SVP, Group Account Director and Multicultural Strategist (yes, all those things). The article, titled “Five Wrong Turns in Multicultural Marketing and How to Make Them Right,” describes strategic marketing that reflects the diverse cultural landscape of America.             2. Time For a Bigger Trophy Shelf. We don’t actually have one. But if we did, it would need an extension. This month, our Scott Naturals TV spot “Tube Empire” won a gold Addy, and our Uni-ball Cup of Misfit Pens promotion earned two bronze Addys, a bronze Reggie, a finalist nomination at the Effie Awards and a feature on Facebook Studio. As if that wasn’t enough, our founder Dick Thomas was inducted into the Chicago Area Entrepreneurship Hall of Fame. A job well done is thanks enough, but no one turns down a shiny desk statue.                       3. Limited Edition 100th Employee “t” Shirt. We believe in real-time celebrations. So on the first day of work for our 100th employee, Melissa Victores, the agency got together for a little brouhaha. 100 employees is a huge milestone for our growing agency. And since it’s our people that got us here, we created a limited-edition shirt featuring every employee’s name. The little “t” symbolizes the small, scrappy, entrepreneurial spirit that has defined us since 2005.

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